Uncover the Aha! Moments that help shape better business decisions.
For marketers, business owners, creative and research agencies.
With over 20 years’ experience across marketing and insights, I founded Aha! Marketing Co. to better connect the voice of the consumer with clear, commercially focused brand strategy. My aim on every project is simple: to turn insight into action — enabling smarter decisions and more meaningful customer experiences.
I’m an experienced qualitative moderator with a strong brand marketing foundation, having held roles with leading organisations including Fiftyfive5 (part of Accenture Song), Simplot Australia, Chobani and Cadbury. My work spans a diverse range of sectors, from FMCG and retail to fintech, construction and sport.
I take a hands-on, collaborative approach to every engagement, staying closely connected from discovery through to delivery. This has helped Aha! Marketing Co. build a reputation for translating insight into practical outcomes and measurable brand and business growth.
Aha! Marketing Co. translates consumer understanding into sharp brand strategy — for creative agencies, direct clients and research partners who need more than data.
Working directly with brand and marketing leaders looking to scale or navigating change. We can support complex decisions with independent consumer insight
For times when you need an extra pair of hands or some fresh thinking in the team. Aha! Marketing co. can add experienced qualitative moderation & reporting
A senior insight partner embedded in your process to strengthen your client offering. We can support from pitch to presentation bringing a consumer lens that gives your creative work strategic backbone.
We don’t start with channels, campaigns or tactics.
We start with understanding, because better understanding leads to better decisions.
By uncovering the real needs, motivations and tensions shaping your customers’ decisions, we help you make confident, commercially grounded decisions.
We offer a range of services that bridge consumer insight and strategic decision making
Focus group moderation
Concept testing & validation
Customer experience & journey mapping
Usage & attitude studies
Kristine is a hardworking and attentive marketing professional who was key to developing our Snackables Snacking Carrot brand. She is very good to deal with and always looking for creative ways to communicate and engage with her audience.
Chief Operating Officer — Harvest Moon
Kristine is an exceptional consultant. Across client and project engagements she communicates with clarity and credibility across diverse sectors, building alignment and sustained momentum. A rare ability to distill complex inputs into sharp insights and translate them into actionable strategic plans.
MD Magnum Opus / Executive Advisor HERO
We engaged Aha Marketing for Golf Australia, focused on understanding teenage girls' perceptions of golf. Kris ran a series of tailored focus groups that delivered genuinely valuable insights. Easy to work with, listened closely to the brief, and provided a clear, practical summary of findings.
Advisor — Golf Australia
Golf and the teen-girl gap
Golf Australia identified a persistent under-representation of teenage girls in the sport and needed a clear understanding of both the structural and perceptual barriers.
The Approach
Engaged both golfers and non-golfers to explore perceptions, motivations and barriers
Repositioning The Pancake Parlour for growth
Despite strong awareness, consideration was softening — particularly among younger consumers — in an increasingly competitive casual dining market.
The Approach
Whether you have a live brief, a recurring need, or just want to explore what’s possible — Kristine would love to hear from you.
Kristine@ahamarketingco.com.au
+61 419 813 610
Based in Melbourne Australia. Working nationally.
